Webinar | Primal Branding: it’s not what you build, it’s what you believe

The community you build is more important than the product. If you’re unable to create a community, you will fail. And how does one build community? “By crafting a story, but not just any story,” says Patrick Hanlon. Come join us in a dialogue with Patrick Hanlon, the creator of the Primal Branding construct (https://www.primalbranding.co/), and author of the books “Primal Branding” (required reading at YouTube) and “The Social Code.”  Hanlon will share his concept as well as global experiences with Google, PayPal, Levi’s, and give you first-hand experience how to start a community from scratch.

Realização – FGVinn e Aberje

Curso – Mestrado Profissional em Gestão para Competitividade, linha de Inovação Corporativa